BUSINESS & The “Profit and Planet” Question
Forward looking businesses are now considering the “profit and planet” question:
How, profitably, to satisfy the needs and aspirations of customers, consumers and shareholders today – in ways which maintain our planet’s resources and stability systems – to secure a continuing basis for business opportunity and general prosperity tomorrow.
© 2006-2007 Richard Poynton
Typically, the initial response of an alert business is to consider one, or more of the following questions:
Where have these new business challenges come from?
SHORT ANSWER ~.~ LONGER ANSWER
Why are these new challenges mainstream business issues?
SHORT ANSWER ~.~ LONGER ANSWER
Can the resolution of these challenges generate business opportunities?
SHORT ANSWER ~.~ LONGER ANSWER
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